Skip to content 
How to SECURE 10+ EXTRA INVISALIGN PATIENTS EVERY MONTH
6
Tips
80%
Boost to your business
All
Skill Level
8 Minute
Read Duration
Overview
Become familiar with how to use Google in order to drive more Invisalign sales to your clinic. See what exactly it is you need in order to enter a campaign fully prepared and ready to optimise. Learn the exact structure you need to run a successful landing page that converts well. Unpack exactly how to write the perfect ad that resonates with an audience and converts at a high rate.
Benefits from reading this blog:
- Become a master at writing Invisalign Google Ads
- Understand what makes a good landing page
- Know the best practices for Google Ad copy
- Learn how to prepare a paid ads Google campaign
Who is the blog for?
Dental owners who are looking to expand their Invisalign patient list and frequently sell the product. Furthermore, it’s also for clinic owners who are struggling to sell the Invisalign service and are scared due to the high levels of competition in their area.
The popularity of this service has skyrocketed. I remember when train tracks were the bog standard way of straightening your teeth.
But I was wrong; over the last few years, Invisalign has gotten extremely popular (as you probably already know). So, it’s now time to find out EXACTLY how to drive more traffic towards this service and, of course, get more customers.
The popularity of this service has skyrocketed. I remember when train tracks were the bog standard way of straightening your teeth.
But I was wrong; over the last few years, Invisalign has gotten extremely popular (as you probably already know). So, it’s now time to find out EXACTLY how to drive more traffic towards this service and, of course, get more customers.
Before I start, this will obviously take some work on your end because setting up a system from scratch isn’t just a 5-minute job. However, we can certainly get you started by getting your feet off the ground.
WHAT WILL YOU NEED?
Now, most of you are probably already aware of where this blog post could be going, because I have NO doubt you’ve received a similar email a hundred times.
A Google Ads Account.
Some Ad Spend.
A Good Understanding of Your Customers’ Pain Points.
Most of you probably already have a Google Ads account, if you do, all you need to do is go to ads.google.com.
On this site, you can find guides on how to set up your campaigns (as this will be for another blog). I’m going to talk about the ad itself as well as the landing page.
The ad spend needs to be around £400 / $516 every month to see some good results.
And of course, the final pointer is something you should already know anyway.
HOW TO PREPARE FOR THE CAMPAIGN
Firstly, you need to prepare for the campaign. You need to outline what your ad is about, what your offer is, and how you are going to market it.
Let me create an example just to show you…
What’s my ad about?
Invisalign
What’s my offer?
£2400 off.
FREE Whitening (worth £500)
FREE Retainers (worth £600)
FREE Consultation & Scan (worth £100)
+ £1200 Extra Contribution.
Do I know who I’m targeting?
Yes, Male & Female, aged 25–65, in a 15-mile radius of Brixton.
Now that we have everything we need to know about what we’re selling and how we’re selling it, it’s time to create the ad.
CREATION OF THE AD
Everything else was set up earlier, such as billing information and the campaign settings.
That’s great! You’re now onto writing and crafting the landing page as well as the ad itself.
Let’s start with the search ad itself. Let me show you an example of how it could look…
The top one is of course ours and will perform the best too, as the offer is 10x better than the ones below it.
The point I’m getting at here is that you want to see what your competition is offering and see how you can make it better. Adding in more monetary incentives or even just addressing their pains and issues can really help drive more clicks towards your ad.
Remember to break down your offer into smaller chunks—what exactly are they receiving?
Use descriptions to back up the claim made in the main headline, use any social proof you have as well as other aspects of your offer.
You need to write 20 headlines of 30 characters each so Google can test 15 of them in the actual ad copy.
You also need 4 descriptions of 90 characters each, so writing 8–10 will allow for some to be tested at a later stage.
WHAT'S NEEDED FOR THE LANDING PAGE
So now that you should have a decent ad to get you up and running, you now need to create a new page on your website for the leads to go to once they’ve clicked your ad.
Here are the requirements for a good landing page:
A big claim in the headline (offer-related)
A breakdown of the offer itself (what exactly are they getting?)
Some social proof (celebrity testimonials, patient testimonials)
A good CTA (asking them what to do next with a benefit in there)
Some objection conquering
A very simple design—less is more!
Let me give you some examples of these pointers:
Get £2400 When You Start Your Road Back To Confidence
Here we have just adjusted the offer and tied a benefit to it that the user will react well to.
2.
Free Whitening (£600)
Free Retainers (£500)
Free Consultation (£100)
+ £1200 Extra Contribution
3. “As seen on BBC”, “As seen on Forbes” and/or some Google reviews
4. “Click here to remove low self-esteem”
5. An objection people have is obviously the cost, which has been addressed in the offer, but they are also anxious about it hurting or whether or not they actually qualify for the treatment, so using those in FAQs can be very powerful.
6.
Excuse the horrific handwriting and drawing, but you get the idea.
There you go; you have everything you need in order to start producing an extra 10+ Invisalign patients every month.
If you’re stuck at any point or would like me to do this for you, click the button below to book a call!
